Although the number of deaths from heart attack and stroke in Ireland has dropped in the past 30 years, cardiovascular disease is still one of the biggest killers in Ireland, accounting for 42% of all deaths. Dairygold Heart is a cholesterol reducing spread which contains plant sterols that are proven to help reduce the levels of blood cholesterol in the body by 10% when used as part of a healthy diet. Dairygold Heart was the first product of it’s kind to be launched by an Irish company and is 100% Irish made.
Dairygold Heart spread contains plant sterols which are proven to reduce the level of blood cholesterol in the body when used as part of a healthy diet. Plant sterols are structured like cholesterol and, when present in sufficient amounts, actually block the level of absorption of cholesterol in the gut. As a result, less cholesterol passes into the bloodstream and more cholesterol passes out of the body.
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Having identified health as a mega consumer trend, Dairygold’s first stage in strategic planning involved consultation with Paula and other external experts to scope out trends in functional foods and ingredients. Paula was also involved in a media presentation on the subject of Cholesterol and Heart Health, as well as consumer communications for DairyGold Heart, such as their Healthy Heart booklet.
This booklet looks at what cholesterol is, why it’s important to know your cholesterol level, the good and bad cholesterol types, and formation about ways to safeguard heart health for the future.
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